PROVEN eliminates guesswork. Unlike one-size-fits-all brands, PROVEN uses the Skin Health Index™—the most advanced skincare database ever created—to ensure your routine is informed by over 47 factors, including your environment, skin type, and lifestyle.
Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project™ database—the world’s largest beauty knowledge base—our technology turns millions of scientific data points into personalized skincare formulations that deliver results.
We’re relentless in our pursuit of science; driven by our love of data; and committed to transforming the one-size-fits-all skincare industry. To date, we’ve earned MIT’s AI Technology of the Year Award and Glossy’s Best Use of Technology Award—not to mention the first-ever U.S. patent for personalization in skincare. And that’s just the start: In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.
About the Founders.
Founded in 2017 by two women of color, Ming Zhao and Dr. Amy Yuan, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual’s unique needs. Fun fact, Ming and Amy launched PROVEN Skincare while pregnant—at the same time!
Learn more here: PROVEN SKINCARE
