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Longevity Brand Ventures

I am thrilled to share with you some of the amazing results of my investment strategy so far. I have focused on finding and supporting innovative and disruptive brands in the food, beverage, household and personal care sectors, which are growing much faster than the traditional and boring ones. These sectors have shown strong and consistent growth rates that surpass the average market performance, and the emerging brands that I have invested in have achieved even higher sales growth rates than their competitors in the same segment. This is a testament to the power of creativity, passion and vision that these brands embody.

I have focused my investments on markets that are growing faster than the conventional sectors in food, beverage, household and personal care. These markets have higher basic growth rates than the overall market and the emerging brands in these markets have annual sales growth rates that are two to three times higher than the average segment in the category.

Here is an outline of the current segments in which I operate.  The following explains the following market categories including market size and key brands:

Meat Snacking:

This category includes products such as jerky, meat sticks, and dried sausages that are consumed as snacks.

According to a report by Grand View Research, the global meat snacks market size was valued at USD 7.1 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.2% from 2021 to 2028.

Some of the key brands in this category are Jack Link’s, Slim Jim, Old Trapper, and Country Archer.

Kids Fruit Juice Box:

This category includes products such as juice pouches, cartons, and bottles that are marketed for children.

According to a report by Allied Market Research, the global kids fruit juice market size was valued at USD 11.4 billion in 2019 and is projected to reach USD 17.4 billion by 2027, registering a CAGR of 5.6% from 2020 to 2027.

Some of the key brands in this category are Capri Sun, Honest Kids, Minute Maid, and Apple & Eve.

Personal Deodorant:

This category includes products such as sprays, sticks, roll-ons, and wipes that are used to prevent or mask body odor.

According to a report by Statista, the US personal deodorant market size was estimated at USD 3.5 billion in 2020 and is expected to grow at a CAGR of 3.8% from 2021 to 2025.

Some of the key brands in this category are Dove, Degree, Secret, and Old Spice.

Baby Food:

This category includes products such as purees, cereals, snacks, and drinks that are specially formulated for infants and toddlers.

According to a report by Fortune Business Insights, the global baby food market size was valued at USD 67.3 billion in 2019 and is projected to reach USD 118.1 billion by 2027, exhibiting a CAGR of 7.2% during the forecast period.

Some of the key brands in this category are Gerber, Enfamil, Similac, and Happy Baby.

Non-alcoholic Beer and Wine:

This category include products such as beer and wine that contain little or no alcohol (usually less than 0.5% by volume).

According to a report by Research and Markets, the global non-alcoholic beer and wine market size was valued at USD 16.5 billion in 2019 and is expected to grow at a CAGR of 7.6% from 2020 to 2027.

Some of the key brands in this category are Heineken 0.0, O’Doul’s, Freixenet Alcohol Free Sparkling Wine, and Ariel Cabernet Sauvignon.

Cookies:

This category includes products such as biscuits, wafers, crackers, and bars that are baked or cooked from dough or batter.

According to a report by Mordor Intelligence, the global cookies market size was valued at USD 30.62 billion in 2020 and is expected to register a CAGR of 6.37% during the forecast period (2021-2026).

Some of the key brands in this category are Oreo, Chips Ahoy!, Keebler, and Pepperidge Farm.